The Power of the "Woo"
Are you wondering why you are losing customers, and your product quality is the same if not better than it has always been? Today's customer is extremely needy, and businesses need to "woo" them into loyalty. What are you doing to show love for your customers? How are you managing the relationship and keeping it fresh? Was last night the last night of your relationship? It very well could have been as relationships matter, nurturing matters, product matters, and timing matters! Companies need to excel at all four, plus the proper technology to solidify the relationship and take it to the next level. That is how you ensure last night is not your last night, and you are together forever.
Loyalty & Retention: If There's Anything You Need All You Have To Do Is Say.
No matter what vertical your business falls in. No matter what class of customer you cater to, the goal is always to retain and bring in new clients. In 2020, that mainly happens digitally, so driving new traffic to your site is the core logic. Now that everyone is on the digital marketing train maintaining airtight customer experience relationships is the only cutting edge that’ll give you a competitive advantage. A Rick Astley dance song from the late '80s says it perfectly about what customers expect today: they want empathy and to know they mean the world to your business. "Never gonna give you up. Never gonna let you down. Never gonna run around and desert you. Never gonna make you cry. Never gonna say goodbye. Never gonna tell a lie and hurt you." They want to know your business has integrity, sustainability, is there for them, 24/7 any place, any time, anywhere...always.
The Art of Making Love
There is an amazing book I suggest you read that helped me earlier in my career called Thinking, Fast and Slow, and it is exceptional! For those of you who do not like to read, the major concept of the book is, “We are not thinking machines that feel, we are feeling machines that think.” As simple as it sounds, companies rarely employ this in their operational plans for customer experience management online or in person.
The probability of selling to a new prospect is only 5% to 25%.
65% to 75% of a company’s business comes from existing customers.
In the majority of companies, the average customer retention rate is below 20%.
Loyal customers spend 67% more than new ones.
78% of businesses use email marketing to maintain their client retention rate.
75% of consumers favor companies that offer rewards programs.
Increasing customer retention by just 5% boosts profits by 25% to 95%.
70% of consumers say customer service is the key factor in loyalty to a brand.
Could It Be Your Face I See On My Computer Screen?
Relationships are hard, especially online! Today's statistical analysis, regardless of who presents them, shows that retaining your customers is becoming increasingly difficult. Smart businesses that want to thrive ensure brand loyalty. Customers have been searching for someone who can share that special love with them for a long time. Your business needs to deliver. That requires the right solution to aid your service reps to provide a customer experience that slaps; you need a clear understanding of how your experiences make your customers feel. Then you need to make sure your customers feel good, really, really good! Only when you can say, "Who makes you feel how I make you feel? Who loves you the way that I do?" will you have that airtight relationship that no business can disrupt. You will experience the power of customer experience computer love. Price is not a factor when the value is not only in the product but also in its strong relationship, which creates the ultimate win of total brand loyalty! To learn more about how to ensure your brand is always winning, contact us at info@tasksuite.com. Our technology will help you woo a place into their hearts!
Marvina Case, TaskSuite
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