Unless you have been under a rock, you probably know there is a significant debate on the internet to determine whether there are more wheels or doors. The fact that wheels are first should tell you my stance. However, I digress. This blog is about opening doors and solidifying relationships in the automobile industry from automation utilizing the joint power of CRM and AI.
Building a car is an intense manufacturing process that requires a lot of employees. Even in 2022, very little detail is devoted to the LEAN design of the automotive CRM or, to put it in terms Auto professionals can relate to, going from 0 to 100 percent in six seconds or less. The pains of management in the automobile industry are evident. The inability to automate critical industry work processes while offering 360/365 communications between manufacturers, dealers, and customers have many professional rolling on their rims.
Functions, Features, and Advantages
Observing Individual Sales Targets
Operating and Scheduling Sales Calls
Creating and Capturing Sales
Real-time Conversions of All Potential Leads
Improving Consumer Loyalty
Constant Service Communication Management
Scalability
Assigning Leads
Clean Prospect and Customer Information Handling
Capturing Sales Online: e-Leads The Post-COVID world has sped up and is rapidly changing the way of purchasing vehicles. There has been an increase in online purchases of 17% this year alone! Many Americans now prefer to log on to the internet and research cars before visiting the dealership. Sales professionals estimate that 70-80% of all decisions are made before the sales rep speaks with the customer. Some even buy directly online, never even chatting with the physical sales team. Even test drives are becoming automated, and follow up being handled by an AI or a survey!
Customer Loyalty Communication is the key to loyalty. The customer-centric approach is beneficial and needs to be carried over to the technology used in the industry, but it often falls short. CRM provides efficient prospect and customer communications, so your employees do not have to be chasing cars. Constant contact and a reminder of service via text and email are appreciated and build rapport without interfering in customers' lives too much. Happy birthday and anniversary messages also seem to be appreciated by most consumers, enhancing resale and overall brand loyalty and team performance.
Automobile Management The use of CRM gives you a real-time look at individual performance and the overall success of your automotive business. Management can quickly analyze the data, generate detailed reports, track individual rep performance and service management requests, and produce benefits or losses. CRM provides manufacturers and dealer teams with improved job performance and a detailed road map for increasing payoffs.
So regardless if you are Team Wheels or Team Doors, we can agree both are necessary for a functional car and that the customer-centric approach is the best way for automobile sales and technology. To learn more about CRM and opening doors to get your customer's wheels rolling, email us at info@tasksuite.com.
By Marvina Case, TaskSuite
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