Are you going in for the kill without being prepared? CRM is only as good as the data it is given, much like the human body; if you feed it junk, it will not run well or for long. You will never catch suitable prey or run at total capacity. When you design your Service-oriented architecture powered by your CRM, make sure it does five things well.
The 5 Must for Service-oriented Architecture
1. Fuel Prospect Identification
2. Streamline Internal Administration
3. Connect People Process Communication
4. Client Growth and Retention Automation
5. Scale
By Ivana Bland, TaskSuite
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